Geoffrey Zatkin
President and COO, Electronic Entertainment Design and Research

Geoffrey Zatkin serves as President and COO of Electronic Entertainment Design and Research (EEDAR), a business intelligence company that empowers investors, publishers and developers to make informed decisions about the games they are creating and the capital being spent to produce them. Co-founding the company in 2006, Geoffrey directs the development of EEDAR’s product line (GamePulse and DesignMetrics) and oversees the data collected for use in EEDAR’s commercial and custom research products.

With more than a decade’s worth of video game industry experience, Geoffrey has performed in lead and senior design roles for both international corporate entertainment conglomerates and independent development studios. Geoffrey specializes in the evolution of game design and emerging technology trends for the computer and video game industry, with a particular emphasis on Massively Multiplayer games, feature identification/categorization and feature trending.

Debater: Debate! Secondary Markets, Tuesday, 5:00 PM, Salon EF

Moderator: Using Downloadable Content to Combat Game Resale, Wednesday, 2:00 PM, Salon AB