Perrin Kaplan
Principal, Zebra Partners LLC

Principal of Zebra Partners, LLC, a company obsessed with connecting brands and consumers, Kaplan focuses her attention on a Bottom Up marketing approach to products and issues. The Zebra client base is broad ranging from technology and entertainment to green energy. Her deep background is in video gaming.

As former Vice President of Marketing and Corporate Affairs for Nintendo of America Inc., Perrin oversaw many aspects of internationally recognized marketing and public relations programs including the launches of the Wii, the DS, and Pokemon. She is a well-known spokesperson and has brought great personality to many of her interviews. Kaplan also has background in political communications and journalism, including Seattle's NBC affiliate, and state and White House campaigns.

Lecturer: Getting Them Hooked: Turning Consumers into Advocates for Your Products and Programs, Wednesday, 4:00 PM, Harbor